MTN to enhance customer experience with eGain-enabled multichannel customer service

Released on: September 25, 2007, 1:40 pm

Press Release Author: eGain Communications

Industry: Software

Press Release Summary: Leading cellular network operator in South Africa selects
eGain software for email and call centre knowledge management

Press Release Body: Slough, UK, September 25, 2007: eGain (OTC BB: EGAN.OB), a
leading provider of customer service and contact centre software, today announced
that MTN, a global communications partner and leading Cellular Network Operator in
South Africa, has selected eGain MailT and eGain KnowledgeT to improve email and
traditional phone customer service.
MTN selected both eGain MailT and eGain KnowledgeT with the view to improve the
customer service offered by its over 2,000 seat contact centre, by providing agents
with real-time access to knowledge, templates and an email tracking system.
Currently rolling out to 200 contact centre agents, eGain MailT will enable MTN's
agents to deal with complex requests in a timely and consistent manner.

"The importance of email as a channel for communicating with customers is constantly
increasing in the South African market. eGain MailT will provide us with more
control over incoming and outgoing emails, with the ability to track the progress
and quality of email responses, allowing us to guarantee all email communications
are of the highest standard. Providing our agents with access to templates will also
improve the quality and response time for all customer emails," said Karen Brits,
Manager Telephony Systems at MTN.

eGain's South African partner Inter-Active Technologies, a specialist in call centre
and communications operation, will implement and support both solutions starting
with eGain MailT. Inter-Active is also using eGain MailT and eGain KnowledgeT in its
own contact centre operation.

"MTN's adoption of eGain's solutions is a positive sign that the South African
contact centre marketplace is ready to move to the next level of customer service
management with the use of new technologies such as knowledge management and email
response management solutions," said Brendan van Staaden CEO, Inter-Active
Technologies.

"To support their rapidly growing business, MTN recognised the need for eGain
solutions to optimize the effectiveness and efficiencies of their systems and
people, while enabling the company to maximize every customer relationship", said
Andrew Mennie, Vice President and General Manager EMEA. Mennie continued, "We are
very proud to enter into such an exciting relationship with a leading communication
services provider such as MTN".


About eGain Service
eGain Service is the industry\'s most comprehensive customer interaction hub software
suite and the first solution to support short message service (SMS) customer service
interactions, as well as next-generation web self-service, chat, co-browsing, email,
fax, postal mail, notification management, call tracking and resolution, knowledge
management, and service fulfilment.

eGain Service is built on eGain CIHT Platform, the industry\'s most flexible and
integrated customer interaction hub platform. Based on a 100% J2EE architecture, it
includes out-of-the-box integration with leading business applications, content
management systems, and call centre infrastructure solutions. With its fine-grained
service-oriented architecture (SOA), eGain CIH platform enables rapid development of
powerful applications.

For more information about eGain Service, please visit:
http://www.egain.com/products/multichannel_service.asp

eGain OnDemandT, the industry\'s first-ever on-demand eService software, is a proven,
robust and scalable SaaS solution that has been used by companies of all sizes to
rapidly build customer interactions hubs over the last nine years. Additional
information on eGain OnDemand can be found at:
http://www.egain.com/products/on_demand.asp


About eGain
eGain (OTC BB: EGAN.OB) is a leading provider of customer service and contact centre
software for in-house or on-demand SaaS deployment. For over a decade, the world\'s
largest companies have relied on eGain to transform their traditional call centres,
help desks, and web customer service operations into multichannel customer
interaction hubs. These hubs enable dramatically improved customer experience,
unified multichannel customer service, end-to-end service process efficiencies, and
enhanced contact centre performance.

Headquartered in Mountain View, California, eGain has an operating presence in 18
countries. To find out more about eGain, visit www.eGain.com or call the company\'s
offices: London: +44 (0) 1753 464646; Dublin: +353 1 8373085; Netherlands: +31(0)
205708934; Italy: +39 2 46712239 and United States: +1 800 821 4358.

About MTN
The MTN Group Limited (MTN Group) is a leading provider of communication services,
offering cellular network access and business solutions. The MTN Group is listed in
South Africa on the JSE under the Industrial - Telecommunications sector.
Launched in 1994, the MTN Group is a multinational telecommunications group,
operating in 21 countries in Africa and the Middle East. As at the end of December
2006, MTN recorded more than 40 million subscribers across its operations.
The MTN Group operates in Botswana, Cameroon, Cte d'Ivoire, Nigeria, Republic of
Congo (Congo-Brazzaville), Rwanda, South Africa, Swaziland, Uganda, Zambia, Iran,
Afghanistan, Benin, Cyprus, Ghana, Guinea Bissau, Guinea Republic, Liberia, Sudan,
Syria and Yemen.


About Inter-Active
Inter-Active Technologies (Pty) Ltd is a specialist Call Centre and Communication
Operation. Years of Services Innovation and System Design in Customer Contact
Centres, Business Communication Services and Information Communication Technologies
has positioned Inter-Active as a sought after customer contact \"Delivery Channel\".
We are specialists in helping our customers improve communication with their clients
through the provision of Contact Centre Maximisation and Consulting Services,
Contact Centre Outsourcing, Hosted Application Service Models (ASM's), Contact
Centre Technologies, Business Process Management and Solution Architectures! This
way, our customers: Save Money, Enjoy Return on Investment in People and Technology,
Deliver Incomparable Customer Service, Improve Business Efficiency and Boost
Productivity. With headquarters in Johannesburg South Africa and offices in Lagos
Nigeria, Inter-Active Technologies is well positioned to drive contact centre
delivery services to the African market as a whole. Inter-Active Technologies (Pty)
Ltd is an Authorised Financial Services Provider: FSP number 28900

Media contacts
eGain UK
Kerry Hallard / Nicola Craft
Buffalo Communications Ltd
Tel: +44 (0) 207 292 8680
Email: egain@buffalo.co.uk


Hilary de Rover
eGain Communications Ltd
Tel: +44 (0) 1753 464689
Email: hderover@egain.com



Web Site: http://www.egain.com

Contact Details: 345 E. Middlefield Road
Mountain View, CA 94043
Phone: 650 230 7449
Fax: 650 230 7600
email: cpheng@egain.com

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